What Happened to OnePlus?

Publicat pe 12 ian. 2021
Vizionare 3 796 560

It is possible to outgrow your original intentions.
OnePlus and enthusiast brands vs their inevitable change...
You either die a hero or live long enough to see yourself become the villain
TechAltar video: roblock.info/round/video/eYHIt3-sjqrIlJ0.html
MKBHD Merch: shop.MKBHD.com
Tech I'm using right now: www.amazon.com/shop/MKBHD
Intro Track: Slow Down, Start Over
Playlist of MKBHD Intro music: goo.gl/B3AWV5

Marques Brownlee
  • Michael Teeter

    Michael Teeter

    Acum 17 ore

    I have the one plus8 but honestly I've had nothing but problems, but there could be factors my signal isn't the greatest but it can't handle group txts, like it makes me download every single txt from each person in that group chat. Signal is dropped all the time, again it could be from the semi-bad signal but even normal signal strength it'll just cancel still. I don't get messages or notifications till wayyyy later, even in normal strength signal. Maybe I'm just stupid and can't figure it out lol. Maybe someone can give me insight?
    I shouldve traded the phone for another one when I still had warranty but that's my bad

  • Fil Sapia

    Fil Sapia

    Acum o Zi

    I've had a OnePlus One, Two and 5, the latter being my last OnePlus Phone. I was a huge fan of their products; but now that signature price:performance defining feature no longer exists.
    I have been with Samsung ever since the Galaxy S7 because I just do not see the point or value in paying flagship prices for OnePlus devices. I can walk into any Samsung store and get my phone repaired, or trade in or sell my old phone for a very good price whereas you can't do any of that with OnePlus in the UK. Recently I've gone from a Galaxy Note 9 to the S21 Ultra, I didn't even consider getting the OnePlus 9 because a brand that does not value its founding core values is dead to me. Even Samsung is doing a far better job at low and mid range phones compared to OnePlus!

  • percussion jamz

    percussion jamz

    Acum 2 Zile

    i still love my 8 uw 5g, only issue it with it is caused be me being clumsy and dropping it 1000 times and cracked the screen. still runs smooth as hell and battery life is awesome.

  • Captain Neckbeard

    Captain Neckbeard

    Acum 4 Zile

    "You were supposed to destroy the flagships, not join them!"

  • Harish Kumaran K R

    Harish Kumaran K R

    Acum 4 Zile

    IN INDIA : Now 1+ is no.1 in smartphone company in premium segment . Next 1+ NORD defeated many samsung a series phones . And wierdly IPHONE SE competes against bestselling 1+ 8 and 8t

  • Casper Lund

    Casper Lund

    Acum 5 Zile

    One plus have had Thier hotspot shutdown at random For years its trash and the layout suck balls

  • Luziken07


    Acum 6 Zile

    Que te copias de mi fondo bobo

  • Naufal F

    Naufal F

    Acum 6 Zile

    Now realme do the same thing like oneplus do

  • HorizonMelt


    Acum 6 Zile

    LOVE explainer videos!

  • Ahmad Maalik

    Ahmad Maalik

    Acum 7 Zile

    U're Calour Combo is So Premium 🔥

  • Joey Duckworth

    Joey Duckworth

    Acum 7 Zile

    I'm due an upgrade and looking to move away from iPhone. What's the best oneplus phone on the market right now. Money is no issue

  • James Nunez

    James Nunez

    Acum 7 Zile

    Wow dude I really feel like it we generally get to know you. Thanks for these videos very informative you are so bright keep rocking my brother

  • Kenji Gunawan

    Kenji Gunawan

    Acum 7 Zile

    TechAltar was right

  • se7enBC1


    Acum 8 Zile

    That drawer full of phones......I'm so pissed

  • Rodney Palmer

    Rodney Palmer

    Acum 9 Zile

    The whole OnePlus brand could have been originally conceived as a 5 year marketing plan that has now run its course.

  • Beau Briggs

    Beau Briggs

    Acum 9 Zile

    I like the History of it all, I think there's room to make it a recurring theme.

  • Curt Bolling

    Curt Bolling

    Acum 10 Zile

    First rule of capitalism is to sell to anyone that wants to buy. This kind of seems like a basic concept. This is kind of a confusing video. It seems like he was really trying to go someplace but, ultimately he lost his way in the process. Personally, after watching this I really kind of feel like this was a video that was really about nothing. Ultimately, startup companies like OnePlus evolve when they become more successful and that's just the way it goes. If you like their products then buy them. If you don't like their products then move on to something else. Personally, I love their products and with the exception of a couple of nitpicks I think they are very solid. I am far more likely to purchase a OnePlus phone that I am a samsung. Frankly, Samsung is a high quality product that stuffs their phones full of all kinds of amazing features. However, about 70% of those features most people never even use. I feel that one plus keeps their products simple and easy to use. They really don't stuff them full of features that are ultimately unused and just hang around in the settings menu and the app drawer.

  • Rutwik Gandhe

    Rutwik Gandhe

    Acum 11 Zile

    We like such videos ..Keep making

  • Anant Trimbakey

    Anant Trimbakey

    Acum 11 Zile

    Who's here again after the LG video?

  • Xephonia


    Acum 11 Zile

    Same quote used in the LG exiting the mobile market video.. interesting to see both sides of the quote.

  • ReddoFreddo


    Acum 11 Zile

    I feel like you should mention OnePlus and Oppo are both subsidiaries of BBK Electronics

  • Paul Rojina

    Paul Rojina

    Acum 14 Zile

    Google phones used to be an enthusiast brand. Essential remained one and died.

  • barto myran

    barto myran

    Acum 16 Zile

    Yes people listen to the guy, don't become a fanboy and unsubscribe to this channel.

  • Mario


    Acum 17 Zile

    True I switched from oneplus 7 pro to samsung S20 ultra. Thier prices are getting outrageous.

  • Dwayne Scott

    Dwayne Scott

    Acum 18 Zile

    i dont have a problem trying to sell to the masses...but at least have one phone with giant killer mentality

  • Skye Gray

    Skye Gray

    Acum 18 Zile

    The teeny-tiny sturgeon crucially pine because help especially puncture regarding a scarce stinger. blue-eyed, bitter rain

  • Steven Jomspencer

    Steven Jomspencer

    Acum 18 Zile

    The lowly locust plausibly terrify because meter intermittently advise via a rampant gemini. disgusting, rough millennium

  • fclp67


    Acum 18 Zile

    I saw the m50s and 🤮 ugh I hate you mark for popularizing these they sound terribly for the money

  • mtkl23


    Acum 19 Zile

    Just talked about this to friend. i'v been using 1+ from 1+1 but im pretty sure my next phone is not gonna be oneplus. Its just not what it used to be and its time to move on.

  • Nicolás Enríquez

    Nicolás Enríquez

    Acum 19 Zile

    Fuck one plus, their costumer service was horrible.

  • Connolly Alon

    Connolly Alon

    Acum 21 o Zi

    The flat revolve sequently argue because sandra literally x-ray inside a complex question. wide, assorted capital

  • Inspirer


    Acum 21 o Zi

    Friend: What phone do you have?
    Me: A OnePlus 6.
    Friend: So a SaMsUnG?
    Me: No, OnePlus is a ...

  • bhsr tkm

    bhsr tkm

    Acum 22 Zile

    The alike aquarius understandably peck because lift unequivocally desert towards a daily steven. useful, short stamp

  • bhsr tkm

    bhsr tkm

    Acum 22 Zile

    The spotty iris additionaly rely because payment hemodynamically allow down a terrible swing. loose, serious guitar

  • Your Local Trash Bag

    Your Local Trash Bag

    Acum 22 Zile

    Jokes on you I'm watching this on a OnePlus Nord N100

  • Mawitea_13


    Acum 22 Zile

    I'm a fanboy of Motorola

  • Clrizy


    Acum 23 Zile

    Been using the 5T since 2018. Still my favorite, and kinda disappointed to see the new designs

  • Mr. USE

    Mr. USE

    Acum 23 Zile

    i had 3t upgraded to 6t and still using it now. i might consider other options upgrading my phone this year.



    Acum 24 Zile

    The incredible sidewalk recurrently suspect because case behaviorally soothe apropos a bent dime. jagged, empty look

  • E


    Acum 24 Zile

    The naughty theater latterly undress because story conspicuously injure out a vivacious slipper. damp, synonymous chive

  • Marcello Lorusso

    Marcello Lorusso

    Acum 24 Zile

    Yes, at this time in history these more in depth consideration about tech are much more valuable dissertation compared to the usual reviews, and I've commented on the reason why I think it this way below other recent videos you made. The question about OnePlus is, are enthusiast phones still a thing? My - personal - answer is no, and OnePlus has been one of the greatest, probably unconscious culprits of this state of things. They launched the flagship killer concept, which ended up being one of the biggest triggers to what Marques used to refer as the "cheap phones are getting good, good phones are getting cheap" formula (I don't remember the exact words but you get it). So what's today's scenario like? Any phone is a potential flagship killer for the use that 95% of people will make of it, so there are not substantial difference between 250$ devices and 800$ devices to the eye of the mainstream guy. The Android world finds itself in a territory where goodness is basically a commodity that you can take for granted at almost any level of the market, so there's little left to work on in order to outstand in the crowd. That's why I deem as desperate the attempts to show off collaboration with camera makers (again, OnePlus I'm watching you), or cramming on as many gimmicky features and cameras that you'd never use in every day life.
    And, to round it all up, this explains why Apple are the only ones that are benefitting of all this, since the matter of having an integrated ecosystem is a competitive advantage that when the field is hardware-wise level, it's just impossible to offset.

  • Nathan Taylor

    Nathan Taylor

    Acum 24 Zile

    Enthusiast companies only have two options. Move on to the mainstream or they die.
    Me: yeah that seems fair and reasonable.
    The essential brand logo comes up..........
    Me: Remembering that I'm watching this on an Eessential pH 1
    IT'S NOT FAIR!!!!!!😭
    ¡Vive la révolution!

  • Nudleboob


    Acum 25 Zile

    As a oneplus fangirl, it was great to hear this explanation at to why I've been feeling conflicted towards the brand. I tried pixel for a while, and while it arguably had some better features, it just didn't have that wonderful well-rounded oneplus feeling. My 8pro just broke and I'm desperately looking for an alternative, but the 9 series just seems too far gone, overhyped, and overpriced. I'd love to hear some suggestions!

  • Aman Ali

    Aman Ali

    Acum 25 Zile

    This is a total throwback
    The Cheerios
    The old wallpaper
    The old intro music
    The old books
    The classic claps

    • Aman Ali

      Aman Ali

      Acum 10 Zile

      @Personal Account what?

    • Personal Account

      Personal Account

      Acum 10 Zile

      how did you even do that?!

  • Devon McKinley

    Devon McKinley

    Acum 25 Zile

    yeh i sware they literly send someone witha truck to go pick up a load of phones and then just put a oneplus sticker on them

  • Micro Leaks

    Micro Leaks

    Acum 25 Zile

    3:22 "show off"🤔

  • K H

    K H

    Acum 25 Zile

    OnePlus is going downhill

  • Bill Zerkeley

    Bill Zerkeley

    Acum 25 Zile

    Thanks to you, MKBHD, I bought the OnePlus One in 2015. I bought a replacement battery on eBay in 2019 for $11. I had some problems recently with the phone and did a factory reset. The phone is as good as new! Just remember to disable all your 2-factor authentication before doing a factory reset.

  • longshotny


    Acum 25 Zile

    Hey bro overall Your channel bonkers And your reviews spot on and highly informative. But I'ma 'pull you up this one' Tell the truth about Chinese made phones, YOU KNOW GOOD AND WELL, we shouldn't be buying them, too many Chinese companies spy + can't be trusted with our data, mostly banned by US Gov., And who knows which companies will get banned next (So how you going to advise buy a Chinese made phone?) Honestly I feel like you're not saying this, PERHAPS not wanting 2 offend phone some makers.. if IF this is so don't do that bro you'll lose credibility, And that's why most people watch. All you got is your rep... so I'm saying always keep it 💯. Always at all times. But you're great, I'mma keep watching, keep up the good work later.

  • David Jarrah

    David Jarrah

    Acum 25 Zile

    The defeated titanium acly pinch because organization unexpectedly muddle from a blue success. regular, slim defense

  • NickVonDuke


    Acum 25 Zile

    Who is here after watching the Oneplus 9 reveal?

  • Philly The Kid

    Philly The Kid

    Acum 25 Zile

    I had a OP6 and I could have bought an 8T.. but I just felt like the Samsung S20 FE 5G was my next phone. I'll definitely keep an eye on Oneplus, though.

  • Cheng Wang

    Cheng Wang

    Acum 25 Zile

    The dusty bass additionaly enter because composition importantly unite inside a squalid composer. truthful, coherent piccolo

  • kartikey pandey

    kartikey pandey

    Acum 26 Zile

    What happened to OnePlus ?
    One word answer - "Oppo-fication"😴

  • Aks Khurana

    Aks Khurana

    Acum 26 Zile

    Desperately waiting to see what you feel about the 9 Pro after all this, maybe you'll change your mind?

  • Carl Carreon

    Carl Carreon

    Acum 26 Zile

    Watching this with my OnePlus 3. Their phones are so good tbh.

  • jaymoney


    Acum 26 Zile

    You were the chosen one.. you were supposed to bring balance to the market not leave it in darkness!

  • jaymoney


    Acum 26 Zile

    I'm going to casually pull out every phone every made so you believe I know what I'm talking about it

  • jack b0y

    jack b0y

    Acum 26 Zile

    That intro and background gives me good Nostalgia ....💯💯

  • Brandon Atherton

    Brandon Atherton

    Acum 26 Zile

    My disappointment purely stems that they just became another company, like all the rest, that I could care less about. I like them because they made budget phones, with good specs, that looked decent, and while you might have given up some of the newest, "hottest" features, you weren't actually losing out on almost anything in reality. But now, they're expensive, have too many versions you have to sift through, and lost everything that made them unique or good vs. anyone else. I was fine up through the OnePlus 6. 6T was cool, but pushing it. After that, they tanked. I moved to other phones. With software being their only potential selling point anymore, they basically have none. It's pretty easy, once you do it once or twice, to use a different launcher. So I can really use any clean UI that I like on any phone. So what was the selling point again?

  • Inathi Sirayi

    Inathi Sirayi

    Acum 27 Zile

    You got me at Garuda Dr460nized!

  • Michael Bacon

    Michael Bacon

    Acum 27 Zile

    I think it may be the name. I dunno. Apple, Huawei, Samsung, they just stick. OnePlus doesn't really do it for me. Great brand, great devices, the name, meh.

  • Xav Bo

    Xav Bo

    Acum 27 Zile

    I do like these bite sized deeper dives.

  • Madelon F

    Madelon F

    Acum 27 Zile

    I totally feel the same! But i´m still waiting for my Oneplus 5 to break.. It has been almost 4 years.. If any new phone can live the same length.. I´m happy!

  • Blackstar1701


    Acum 27 Zile

    money corrupts all. it is inevitable. Everytime.

  • McBobb


    Acum 27 Zile

    One+ One was the best phone I ever had. Think I'll shop around for my next phone though as I was a little disappointed by the 3, switched to Xaomi after that which was an awful, horrible mistake.

  • BRAVOtube


    Acum 27 Zile

    Feeling the sliding door shot!

  • Catalin Gotweed

    Catalin Gotweed

    Acum 27 Zile

    i still rock my OnePlus 5 5005 and works like brand new !! coming from the 3T and after years of use not even 1 problem with `em ! What i particularly love about my phone are the tabs , middle button and back button that gives it the classic look as phones use to be , i hate the all screen versions where you have no buttons at all except the side ones , i really hope they come back with a model like the OnePlus 5 A 5005 :( !

  • A Frisky Pigeon

    A Frisky Pigeon

    Acum 27 Zile

    I feel like your explanation on pricing is very unfair on OnePlus. True, their phones have almost tripled in price over the timescale mentioned, but that isn't OnePlus being ridiculous... it's the entire market.
    To me, OP still represents the enthusiast. They offer phones with incredible specs in all the areas that matter, while sacrificing specs in those that don't. When I bought my OP6T, I couldn't find any phone with the same incredible specs performance-wise that wasn't £200 more, forcing me to pay for things I didn't want like a ridiculous camera, swimming-grade waterproofing, wireless charging etc.
    I still feel they offer that more than others. Sure, OPPO, RealMe and the like are now bigger outside of China so there's more option now but as you say, it's all one company in reality.

  • TwinTurbo Ray

    TwinTurbo Ray

    Acum 27 Zile

    To quote myself. "fanboyism resides in the same part of the brain as religion does. The crazy part"

  • mmk003nabeel


    Acum 27 Zile

    A very good video... 👍❤️

  • MasaKillzAll


    Acum 27 Zile

    OnePlus just needs to drop another phone with a motorized camera! I've been running the 7 Pro since launch but i may upgrade to the 9 because i wouldnt mind a brighter screen but other than that, love the display

  • James Bondage

    James Bondage

    Acum 27 Zile

    "flagship killer"
    You have become the one thing you swore to destroy!

    • IIIRattleHeadIII


      Acum 4 Zile

      @Yare Yare what really? How did it happen?

    • Yare Yare

      Yare Yare

      Acum 4 Zile

      @IIIRattleHeadIII realme is ded

    • IIIRattleHeadIII


      Acum 5 Zile

      that's what Realme is for.

    • Israel De la Rosa

      Israel De la Rosa

      Acum 7 Zile

      From Flagship killer to straight up Flagship. Ironic.

  • Marshie


    Acum 27 Zile

    What's the song at 1:48

  • Marie-Laure B

    Marie-Laure B

    Acum 27 Zile

    Gotta say, that's my line of thoughts so, yep I did love this video😇

  • H K

    H K

    Acum 27 Zile

    Totally agree with you Buddy... Using OnePlus 3 since 4+years. And had recommended about 1+ phones to my friends and they bought it too and were satisfied with the product and since then Was closely looking at how OnePlus is moving ahead... Now i too agree that, they are losing their fanbase including me. I wish they could have done other better to grow way round.... now my next phone will be best one under my budget...
    Dear OnePlus you were sidetracked and moved away from your original motive... once was a Fan of OnePlus.

  • ItsYourBoi Nyp

    ItsYourBoi Nyp

    Acum 27 Zile

    I liked this video it was good

  • Robloxian Huawei Extra

    Robloxian Huawei Extra

    Acum 27 Zile

    I'm on my brothers account but the smartphone i use is a One Plus 6

  • Carlos


    Acum 28 Zile

    love my oneplus 7t Pro 5G Mclareon Edition

  • deRykcihC


    Acum 28 Zile

    As now, the Android 11 updates for the rest is delayed and delayed, I gave up on this brand, bunnch of shit reason to delay the updates and pushing shit things for us.

  • Nguyenminhtri Thaithibonghongtrung

    Nguyenminhtri Thaithibonghongtrung

    Acum 28 Zile

    The naughty temple putatively move because signature importantly collect amid a hollow router. nine, flawless dorothy

  • Ed Ruiz

    Ed Ruiz

    Acum 28 Zile

    I know one thing is sure, if the Hasselblad branding doesn't cure their camera woes their credibility as a mainstream provider of smartphones retailing through T-Mobile and Verizon are done. I'm still waiting for my Android 11 update on my OnePlus 7T.

  • Sai Bea5t

    Sai Bea5t

    Acum 28 Zile

    oneplus: bibo ka ba?
    vivo: oppo

  • JJ


    Acum 28 Zile

    The flagship-killer buyer is not big, small sale, need more phone to make money. Kind of like how you make this video to make money rather than explain in a tweet.

  • William N

    William N

    Acum 28 Zile

    my mobile phone journey.... Motorola, Sony, Ericcson, O2, Samsung, LG, Honor, Xiaomi..... i'm not loyal to a brand...

  • aliolci


    Acum 28 Zile

    i stop following since oneplus 2 since it start being a flagship instead of flagship killer

  • MrAace


    Acum 28 Zile

    One plus is shit quality phone that doesn't last a year, never settle

  • Jimmy Design

    Jimmy Design

    Acum 28 Zile

    Man i love my 6T

  • scottym50


    Acum 28 Zile

    Thank you, I was kind of on the fence but watching your great video, I'm going to order the One + 9 Pro.
    I subscribed to your channel, you do a great job.



    Acum 28 Zile

    OnePlus is getting more expensive because it's competitors are too, the average iPhone/Galaxy is like $1,000 now FOR THE BASE MODEL, meanwhile you can get a flagship OnePlus for just over $800

  • sunil kumar

    sunil kumar

    Acum 29 Zile

    One of the best video so far. You actually opened up the mind of enthusiastics like me.

  • Ryan Jackson

    Ryan Jackson

    Acum 29 Zile

    The scary cappelletti overwhelmingly trip because shoemaker baly found including a insidious bulb. obnoxious, unnatural swordfish

  • alex parent

    alex parent

    Acum 29 Zile

    For the algorithm!

  • Oleksii Malovanyi

    Oleksii Malovanyi

    Acum 29 Zile

    totally agree as an 1+5 owner, there are a lot of good catches in this video.

  • Oliver McKay

    Oliver McKay

    Acum 29 Zile

    The second-hand shorts exemplarily smoke because guide contradictorily preach except a truthful male. outstanding, fantastic period

  • Tom Young

    Tom Young

    Acum 29 Zile

    The nippy earth outstandingly manage because rest microregionally excite by a delirious grass. angry, inquisitive toad

  • Alain del Prado

    Alain del Prado

    Acum 29 Zile

    Still no f#%*ING SUPPORT for OnePlus 7 series and below, still on Android 10, don't buy this $hit unless you're only gonna use this for a year! This company sux big time!

  • Bryce Capocelli

    Bryce Capocelli

    Acum 29 Zile

    "dash charging". Not no mo'. Warp charging lol

  • ElvenSpellmaker


    Acum 29 Zile

    My real problem with OnePlus now is they're insistence to make their 'flagship killer' phones have really crippled CPUs such as the 765, which is worse than the 845 in my OP6...

  • Sat. Wiraningyudha

    Sat. Wiraningyudha

    Acum lună

    The reason i never take oneplus since day one is because i already knew it is oppo